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The New York Times looks at "Mertz"; a robot capable of developing a personality and is "designed to make a human feel kindly toward the robot and enjoy talking to it."

Why bother, you ask? Because,

(I)f Bill Gates is right and the robots are coming, they should be designed in a way that makes them fit most naturally into the lives of ordinary people.

I'm sorry, but we've been down this road already and I think we have a pretty good idea of where it's really headed.

And if you don't like it, please contact the Sirius Cybernetics Corporation.