Wednesday 23 May 2007

Reality Check


My opinion is that the media is the main supporter of healthy eating. We're certainly not hearing it from our customers. And [surveys] show that while consumers say they want to eat healthier, what they actually want is a big juicy burger.
Andrew Puzder, CEO of CKE Restaurants
Media: "Some want."

Media translator: "I want."

1 comment:

Anonymous said...

My God that looks like a tasty burger.