James Lileks looks at heartwarming adverts encouraging the young to become nasty little prigs
Tuesday 19 May 2009
Listen to the Young Spies
James Lileks looks at heartwarming adverts encouraging the young to become nasty little prigs
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Credit card companies seem to have a thing for preaching to us about how it's better to be a good little cog in the machine rather than an individual.
Visa used to run a campaign showing how awful it was for someone to screw up the natural balance of things by using cash. Damn that cash user, too bad we can't follow his actions like those clever little gear teeth that are using Visa, we'd show him!
Now Mastercard is showing this oh-so-aware self-important brat demonstrating all the drivel he's learned at the government school. They should also show him marking down the things his dad (or is that just mom's new boyfriend? Oh it says "dad" so it could be either) in his little notebook to take back to be discussed in Self Esteem class just before the 2 minute Hate.
Then they show the plastic card, made from carbon making petroleum with its little stripe of magnetic, eco destroying magnetism on the back.
They should be made to make the things out of crackers.
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