The BBC has relegated the embarassment to the back pages of its web site and is now faced with trying to wrap its collective mind around the fact that the British people aren't a load of dupes after all. Meanwhile, Dr. Matt Prescott, the alleged brains behind E-Day said,
I will do my best to learn the relevant lessons for next time.The relevant lesson being that there shouldn't be a next time.
Update: This just keeps getting better:
E-Day organiser Dr Matt Prescott said the drop in temperature on the day may be behind the rise, with more people leaving lights and heating on as a result.Yes! A stunt to