10:10 apologises

"No pressure"

The 10:10 organisation, author of last week's snuff film dedicated to Blessed Gaia, offers a new apology that is a definite improvement on their earlier "The video was really funny, most people loved it, but we're sorry if a handful of you humourless Mrs Grundys couldn't take a joke":

As you may have heard, last week, 10:10 made a mistake by releasing a short film about cutting carbon which was supposed to be humourous but in the event upset a lot of people. We quickly realised that we had made a serious mistake and took it down from our website within hours.


We also issued a statement apologising but there has subsequently been quite a lot of negative comment, particularly on blogs, and understandable concern from others working hard to build support for action on climate change.


We are also sorry to our corporate sponsors, delivery partners and board members, who have been implicated in this situation despite having no involvement in the film’s production or release.


I am very sorry for our mistake and want to reassure you that we will do everything in our power to ensure it does not happen again.


10:10 is a young and creative team but we will learn lessons from this. We are going to investigate what happened, review our processes and procedures, and share the results with our partners. Responsibility for this process is being taken by the 10:10 board of directors.


This media coverage for this film was not the kind of publicity we wanted for the cause of saving the climate, nor for 10:10, and we certainly didn’t mean to do anything to distract from all the efforts of those in other organisations who are working so hard to secure effective action on climate change.
If you have been in touch with us personally about the film, we will be replying to individual emails over the next few days. I’m sorry not to have emailed you about this more quickly - although I have followed developments closely, I’ve been working from home with a four-week-old baby. I thank you for your patience and your support for the 10:10 campaign.


Eugenie Harvey
Director 10:10 UK

Thank you for the apology, Miss Harvey, but it came a bit late in the day and looks born less of contrition than desperately trying to save your organisation's backside.  For a brief moment, 10:10 allowed the mask to slip and showed itself for a collection of totalitarians who fantasize about executing all those who do not surrender their souls to the Revolution. All that was missing was the exulting about the Year Zero while stacking skulls in the Cambodian jungle. Quite frankly, I regard 10:10 as I would if the Bolsheviks had said they were "just kidding" about the street executions.  I reject your organisation, your philosophy, your ends, and most especially your means.  To paraphrase Chesterton, what 10:10 needs is to get a new soul.

If you really wish to make amends, please disband.

 

A more honest version.