Saturday 26 October 2013

Heineken Sub delivers super-chilled lager to the home market



When it comes to lager, it’s a matter of the colder the better. The trouble is, domestic fridges aren't very cold, and the alternative is either a cooler full of ice or a massive kegerator that’s more furniture than appliance. Last Friday, Heineken, in collaboration with Krups, unveiled its Sub beer dispenser in Amsterdam. Aimed at the at-home beer market, it combines compactness with some serious chill... Continue Reading Heineken Sub delivers super-chilled lager to the home market

Section: Around The Home

Tags: Alcohol, Beer

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