Friday, 21 March 2014

Ferrari Land theme park revs up in Spain

Car brand marketing usually means slapping a badge on a tote bag and asking a thousand dollars for it, but Ferrari has gone one better by applying its badge to not one, but two theme parks. Ferrari and PortAventura Entertainment S.A.U have signed an agreement to build a second Ferrari-themed park, Ferrari Land, as part of the PortAventura resort and theme park outside Barcelona, Spain. Expected to open in 2016, the 7.5 ha (18.5 ac) site is billed as “an opportunity for the whole family to experience and discover the world of Ferrari.”.. Continue Reading Ferrari Land theme park revs up in Spain

Section: Holiday Destinations

Tags: Barcelona, Entertainment, Ferrari, Luxury, Spain, Theme Parks

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