Molson's beer fridge that only Canadians can open

A fridge full of free beer sounds like a great thing to find sitting on a street corner, but what if you needed a Canadian to open it? That was the puzzle posed by the Rethink advertising agency on behalf of Canada’s Molson brewery. This northern spring, Rethink advertising agency set up red fridges at various locations around Europe that would only open if a Canadian passport was inserted... Continue Reading Molson's beer fridge that only Canadians can open

Section: Good Thinking

Tags: Advertising, Beer, Fridge, Passport

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