A fridge full of free beer sounds like a great thing to find sitting on a street corner, but what if you needed a Canadian to open it? That was the puzzle posed by the Rethink advertising agency on behalf of Canada’s Molson brewery. This northern spring, Rethink advertising agency set up red fridges at various locations around Europe that would only open if a Canadian passport was inserted... Continue Reading Molson's beer fridge that only Canadians can open
Section: Good Thinking
Tags: Advertising, Beer, Fridge, Passport
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Section: Good Thinking
Tags: Advertising, Beer, Fridge, Passport
Related Articles:
Canadian man uses passport on iPad to cross U.S. border
The beer-launching mini-fridge
Icicle-like Chillsner keeps your beer cold from the inside out
Western Digital My Passport Studio drive gets e-paper display
Samsung’s T9000 fridge with 10-inch touchscreen and Evernote
The Gamerator serves up arcade classics - and beer - in your home
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