In a beautiful example of Newspeak, Masterfoods called this spineless surrender a "principled decision.'
Sunday, 20 May 2007
Life on Mars
In a beautiful example of Newspeak, Masterfoods called this spineless surrender a "principled decision.'
3 comments:
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Wait. I usually agree with you, but this time you're acting a tad silly. They were vegetarian before, and the only reason they changed to animal rennet was to make it cheaper to produce.
ReplyDeleteYou seem to be bemoaning the fact that the consumers could change the decisions of the manufacturers, which is a bit odd. You'd prefer that companies didn't listen to their customers? (I'm not a vegetarian, and yes, making pokes at vegetarians can be funny. But this is a good thing, surely?)
Good point, Wunderbear, and ones that occurred to me to. I'm a firm believer in the market and the right of private companies to do as they wish within the law, but what raised my hackles on this one was how Masterfoods gave into a tiny pressure group and spun this not as "we give our customers what they want," which is legitimate, but rather as a "principled stand," which is exactly the opposite of what it is.
ReplyDeleteOne of the perils of going for too much pith.
Oh, so they didn't present it as pressure from customers, but rather on "principle"? In that case, then I can see your point. Thanks for responding!
ReplyDelete*shakes fist at Masterfood*